Tic Tac, Ferrero
THE IDEA
People often associate waiting in line with boredom and impatience. Tic Tac flips that narrative by showing how a simple shake can spark joy and energy. The shake isn’t just a product gesture—it’s a playful trigger that transforms dull moments into bursts of fun. With the introduction of new flavors, each Tic Tac pack becomes a tool for self-expression, rhythm, and surprise. This campaign taps into the universal urge to break monotony, using music, colorful lights, and movement to highlight how Tic Tac’s variety can turn any ordinary moment into an extraordinary one.
SHORT FILM
A long, boring supermarket checkout turns into an unexpected party with a simple shake. A shopper grabs a Tic Tac pack, starts shaking the pack to create a catchy beat that builds into a rap. His energy spreads, turning boredom into excitement as neon lights, glowing tiles, and vibrant colors take over. Each Tic Tac flavor adds a twist to the rhythm, fueling a spontaneous flash mob where everyone joins the fun.a Santa in each and every one of us.
Tic Tac it & share the good vibes | تكتكها واملا الجو وناسة
THE STORYBOARD
This storyboard sketches outlines the visual flow and key moments of the film, mapping out camera angles, transitions, and mood shifts. It serves as a guide to capture the energy, rhythm, and playful transformation portrayed in the final execution.
