TAMM 3.0, DGE

• THE CAMPAIGN

  We launched the TAMM 3.0 app at GITEX 2024. We successfully worked on this campaign to showcase Abu Dhabi’s digital transformation, highlighting the platform’s seamless user experience and enhanced accessibility, having more than 800 services most of them AI powered. Through engaging experiential content and an intuitive UX/UI design, the campaign effectively demonstrated TAMM’s innovative features, driving user engagement and reinforcing its commitment to customer satisfaction.

• THE CHALLENGE

  TAMM 3.0 aimed to elevate its digital platform with a focus on accessibility, efficiency, and user-centric design while delivering a memorable experience. The challenge was racing against time to launch the campaign for GITEX 2024. We needed to seamlessly showcase all the app’s features in a sleek, modern video that highlighted an effortless user journey powered by AI—balancing functionality with compelling storytelling under tight deadlines. The video was followed by an interactive installation that was projected on multiple screens.