IKEA REGENERATION

In collaboration with IKEA and IED Barcelona, the competition was based on Sustainability and Design to push IKEA into a better “sustainable world” under #designingforthemany .

My concept was to unite the IKEA Community for a sustainable future through “Smart Recycling” by creating 2 concepts: Exchange & Recycle.

The goal was to create a circle of life between the products and the people. Our concept was chosen by the jury and ready to be executed by the IKEA Sustainabilty team.

HOW? Creating an application to facilitate the communication. WHERE? Interactive booths instore to promote this new movement.