Dubai Fitness Challenge

• THE BRIEF

  Dubai Fitness Challenge (DFC) is a month-long celebration of fitness and wellness, challenging to complete 30 minutes of exercise daily for 30 days (30X30). Initiated by His Highness Sheikh Rashid Al Maktoum, this challenge aims to inspire a fitness-focused mindset and promote healthy, active lifestyles for all.

• THE INITIATIVE

  The initiative aimed to raise awareness about the importance of maintaining good health, while providing a platform for participants to kickstart their fitness journey and develop sustainable habits for staying active

• THE CAMPAIGN

  Developing communication visuals that invites visitors to join this exciting initiative across Dubai Holding’s destinations while reminding them that they are a supportive community dedicated to keeping them motivated and inspired.