ADIDAS x IVY PARK
With the help of IED, we had the opportunity to pitch for the Adidas store in Passeig de Gràcia, Barcelona. The goal is to boost the cross-sale activities in-store given that the online shopping platform is booming. Our project was approved and ready to be executed for the launch of the Ivy Park collaboration.
The main focus was to highlight the collaboration with IVY PARK and drive people to visit the store without the need to try on the clothing line with the help of the smart mirrors.
HOW? Installing “smart mirrors” that will showcase the product details, reviews, material specs and manufacturer.
